MMBA 730 - Customer Systems

Institution:

Ferris State University

Subject:

Description:

College: College of Business Department: Management Credit Hours: 3 This course has a lecture with 3 hours. The measurement and analysis of both customer requirements/needs and customer satisfaction/dissatisfaction are considered in the framework of a performancemetric- based management philosophy. The use of survey instruments and focus groups and the tracking and analysis of this data is emphasized. A hands-on project is required that provides practice and demonstrates the mastery of these topics. Pre-Requisites: Graduate Status. Typically Offered Fall, Spring, Summer

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ferris.edu/

Phone Number:

(231) 591-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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