MKTG 383 - Direct Marketing

Institution:

Ferris State University

Subject:

Description:

College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. An introduction to direct marketing with emphasis on database marketing, strategic business planning, importance of the offer, selecting and selling merchandise, business-tobusiness direct marketing, fundraising, mailing lists, magazines, newspapers, electronic media, co-ops, telemarketing, production, lead generation, direct marketing math, idea development, research, and integrating direct marketing into the overall marketing mix. Pre-Requisites: ADVG 222 AND MKTG 321. Typically Offered Fall, Summer

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ferris.edu/

Phone Number:

(231) 591-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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