ADVG 486 - Advertising Management

Institution:

Ferris State University

Subject:

Description:

College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Problems of advertising management from viewpoint of national, international or regional advertiser, or advertising agency. Includes principles of management, organization, preparation and presentation of advertising plans, budget and cost controlled, agency relations, personnel management and evaluations of effectiveness. Requires: Advertising majors with senior status, or instructor permission. Typically Offered Fall, Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ferris.edu/

Phone Number:

(231) 591-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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