ADVG 376 - Media Strategy & Tactics

Institution:

Ferris State University

Subject:

Description:

College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. A detailed examination of the process of developing advertising media strategy and the building and execution of an advertising media program. Emphasis is placed on understanding the functional relationships affecting and within advertising media planning and the emergence of an effective media program from this planning activity. Project assignments focus on using and understanding advertising media concepts and research data and on structuring advertising media plans. Requires: ADVG 334 Typically Offered Spring Only

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ferris.edu/

Phone Number:

(231) 591-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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