ADVG 324 - Advertising Copy

Institution:

Ferris State University

Subject:

Description:

College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Nature and purpose of advertising copy, essential principles of construction. Use of specific product benefits and selling points, headline writing, use of human interest material, preparation of radio and television commercials, print ads and supplementary media, copy presentation skills. Requires: ADVG 222 and ENGL 250 Typically Offered Fall, Spring

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ferris.edu/

Phone Number:

(231) 591-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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