ADVG 485 - Retail Promotion

Institution:

Ferris State University

Subject:

Description:

College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. A comprehensive examination of the retail promotion environment with particular emphasis on the planning of retail promotion. Special attention is given to the composition of the overall retail promotion mix and the use of advertising as part of this mix. Students will prepare and present a detailed retail promotion program for a selected retail business. Requires: ADVG 222 and RETG 337 or instructor approval Typically Offered Fall, Spring, Summer

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ferris.edu/

Phone Number:

(231) 591-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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