ADVG 488 - Advertising Campaigns

Institution:

Ferris State University

Subject:

Description:

College: College of Business Department: Marketing Credit Hours: 3 This course has a lecture with 3 hours. Advertising majors only. Includes the development of a complete advertising plan, including primary and secondary market research, creative strategy, media strategy and planning, message pre-testing, sales promotion, and push/pull campaign strategy. Presentation of campaign required. Requires: ADVG 312, ADVG 324, ADVG 376 Typically Offered Spring Only

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ferris.edu/

Phone Number:

(231) 591-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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