IBM 316 - Marketing of Services

Institution:

California State Polytechnic University-Pomona

Subject:

Description:

Concepts, practices, and development of strategies involved in marketing of services. External environmental and internal control factors as applied to professional, financial, educational, entertainment, health care, governmental, religious, research, media, and other organizations, institutions, and/or agencies. 4 lecture discussions. Prerequisite: IBM 301.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csupomona.edu

Phone Number:

(909) 869-7659

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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