IBM 406 - Ethical Issues in Marketing

Institution:
California State Polytechnic University-Pomona
Subject:
Description:
The morality and immorality of modern marketing practices. Ethical theories as applied to such marketingrelated issues as bribery, marketing to countries engaging in morally questionable practices, deceptive advertising, and invasion of privacy. 4 lectures/problemsolving. Prerequisites: IBM 301.
Credits:
4.00
Credit Hours:
Prerequisites:
Corequisites:
Exclusions:
Level:
Instructional Type:
Lecture
Notes:
Additional Information:
Historical Version(s):
Institution Website:
Phone Number:
(909) 869-7659
Regional Accreditation:
Western Association of Schools and Colleges
Calendar System:
Quarter

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