IBM 403 - Electronic Commerce

Institution:

California State Polytechnic University-Pomona

Subject:

Description:

Study of the Internet, its culture and procedures from a marketing perspective. Using the Internet for customer contact, customer service, ordertaking, and marketing research. Promotion and distribution considerations. Issues in the creation of successful WWWsites. Online experience and projects with real organizations. 4 lectures/problemsolving. Prerequisite: IBM 301.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csupomona.edu

Phone Number:

(909) 869-7659

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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