IBM 431 - Management of Marketing Channels

Institution:

California State Polytechnic University-Pomona

Subject:

Description:

Development, design, selection, and administration of marketing channel systems. Sources and resolution of channel conflicts. Channel relationships, communication, functional performance, and strategy planning. Analysis of selected case problems. 4 lecture discussions. Prerequisites: IBM 301.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csupomona.edu

Phone Number:

(909) 869-7659

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

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