IBM 405 - Advertising Management

Institution:

California State Polytechnic University-Pomona

Subject:

Description:

Integrated Brand Communications Management. This course focuses on the strategic aspects of integrated brand communications. Content includes: the concept of brands, marketing communication tools, campaign strategy, creating customer loyalty, creating customer value, and campaign evaluation. Lecturediscussion, case analysis and discussion, written projects, and oral presentations. Prerequisite : IBM 307.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csupomona.edu

Phone Number:

(909) 869-7659

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Quarter

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.