MKTG 4300 - Business Marketing

Institution:

Auburn University at Montgomery

Subject:

Description:

Pr., MKTG 3310. Strategies for marketing to producers and governmental and institutional customers in a global environment. Focus is on market analysis, differentiated marketing mixes, market segmentation, target marketing organizational buying behavior and relationship strategies.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aum.edu

Phone Number:

(334) 244-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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