MKTG 4780 - Marketing Strategy

Institution:

Auburn University at Montgomery

Subject:

Description:

Pr., MKTG 3310. Planning and development of marketing strategies including opportunities assessment and competitive analysis. Focus on application to present the student with major marketing decision areas. Examines traditional and contemporary marketing strategy alternatives.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aum.edu

Phone Number:

(334) 244-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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