MKTG 4830 - Strategic Promotion Campaign

Institution:

Auburn University at Montgomery

Subject:

Description:

Pr., MKTG 4320, permission of instructor. A team-based applied course designed to develop promotional campaigns, including advertising, for local organizations. Focus is on linking advertising agencies, account development and creative execution elements across the marketing promotion mix. Same as COMM 4830.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aum.edu

Phone Number:

(334) 244-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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