MKTG 4510 - Advertising

Institution:

Auburn University at Montgomery

Subject:

Description:

Pr., MKTG 3310. In-depth introduction to the field of advertising, useful to those pursuing careers on either the client or agency side. Includes advertising research and planning, creative aspects of print and electronic media, media planning and placement and social and legal aspects.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aum.edu

Phone Number:

(334) 244-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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