MKTG 4500 - Direct Marketing

Institution:

Auburn University at Montgomery

Subject:

Description:

Pr., MKTG 3310. Management of non-personal promotional methods designed to secure immediate response from the customer. Includes direct mail, space advertising, telemarketing, television, and catalogs. Attention to implementing direct marketing and merging it with traditional personal selling and promotional methods.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aum.edu

Phone Number:

(334) 244-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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