MKTG 4410 - Consumer Behavior

Institution:

Auburn University at Montgomery

Subject:

Description:

Pr., MKTG 3310. Analysis of factors for under- standing and predicting consumer behavior. Emphasis is on developing marketing strategies for target markets. Topics covered include belief and attitude formation, demographics, lifestyles, cultural and subcultural influences, social class and regional marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.aum.edu

Phone Number:

(334) 244-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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