MGMT 250 - Principles of Marketing

Institution:

Smith College

Subject:

Description:

4 sem. hrs. Introduces marketing language, concepts, and processes, and enables students to apply their learning to complex, real-life marketing situations. Culminates in the creation of marketing plans for local organizations in which teams of students demonstrate their ability to gather, analyze, and draw conclusions from industry and market data. Includes cases, discussions, and experiential exercises. Sampson, Avery, Du.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smith.edu

Phone Number:

(413) 584-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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