MGMT 335 - Marketing Research

Institution:

Smith College

Subject:

Description:

4 sem. hrs. Prereq.: MGMT 250 and MATH 118. Introduces the concepts and applications of marketing research through the marketing management approach. Emphasizes basic methodology and how the special techniques used in research procedures apply to marketing, advertising and sales, questionnaire design, product design, and survey techniques. Includes lectures, cases, field trips, and a research project. Sampson, Avery, Du.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smith.edu

Phone Number:

(413) 584-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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