COMM 326 - Advertising Copywriting and Layout

Institution:

Smith College

Subject:

Description:

4 sem. hrs. Prereq.: COMM 286. Concentrates primarily on creating radio spots, magazine layouts, and television storyboards. Elements of effective advertising are considered, such as drawing attention to the ad, motivating the reader, and building a portfolio through writing and revision. Students provide feedback in a focus group-like setting. Vieira.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smith.edu

Phone Number:

(413) 584-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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