COMM 186 - Introduction to Public Relations and Marketing Communications

Institution:

Smith College

Subject:

Description:

4 sem. hrs. Explores the nature and role of communications in marketing and the integration of public relations, advertising, direct marketing, sales promotion, personal selling, and new media in the marketing communications plan. Analyzes marketing communications materials in various media and considers the economic and social implications of promotion. Includes a field assignment. Abrams, Powell.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.smith.edu

Phone Number:

(413) 584-2700

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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