MGT 363 - Marketing Communications

Institution:

Nazareth College

Subject:

Description:

Examination of role of promotion as an element of the marketing mix and the overall marketing plan. Course also focuses on methods, procedures, and other elements to consider in the creation of effective communications for a target audience. Prerequisites & Notes Adv Codes: B Prereq: MGT 216 Credits: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.naz.edu

Phone Number:

(585) 389-2525

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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