MGT 327 - Market Research

Institution:

Nazareth College

Subject:

Description:

Study of process and techniques that should be used to gather, record, and analyze data as an aid to making management and marketing decisions. Specific topics will include the value of research designs for collecting primary and secondary data, sampling and data analysis. Prerequisites & Notes Adv Codes: AB Prereq: MGT 216 Credits: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.naz.edu

Phone Number:

(585) 389-2525

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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