Business 342 - Marketing

Institution:

Maryville College

Subject:

Description:

3 credit hours Prerequisite: Junior standing An examination of individual and organizational activities aimed at facilitating market exchanges. Emphasis is on the mix of marketing variables (product, place, price, and promotion) and how they influence and are influenced by marketing research and market segmentation.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.maryvillecollege.edu

Phone Number:

(865) 981-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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