CMGMT 3465 - Marketing Not-for-Profit Organizations

Institution:

Lesley University

Subject:

Description:

3 credits In This course, students learn the basic principles of marketing in the not-for-profit sector. Students gain an understanding of the complex processes associated with marketing not-for-profit organizations, including the managerial processes of planning, implementation, and analysis of new programs; voluntary exchanges of values; and the influence of organizational mission, culture, and objectives on the selection of target markets. The course addresses four major characteristics of the not-for-profit organization that distinguish marketing processes in their application from that of for-profit organizations: clients and funders; multiple organizational objectives; services rather than physical goods and the relationship of the provider to the service; and accountability in the public domain. Topics in the course include social (cause) marketing, public and community relations, and the development of community resources to support institutional growth and longterm survival. Technology applications include the analysis of website data to support marketing decisions and the use of e-commerce by not-for-profit organizations. Prerequisite: CMGMT 2440 or permission of the instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lesley.edu

Phone Number:

(617) 868-9600

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.