CMGMT 3530 - Marketing Research

Institution:

Lesley University

Subject:

Description:

3 credits Effective marketing research is necessary for successful management of all phases of the marketing process. In today's information-oriented environment, A marketing manager cannot succeed without A thorough understanding of the research process. This course is intended to acquaint students with the fundamental marketing research skills of problem formulation, research design, questionnaire design, data collection, data analysis, and report presentation and writing. Prerequisite: CMGMT 2464. Recommended: A basic course in statistics or research.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lesley.edu

Phone Number:

(617) 868-9600

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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