CMGMT 3540 - Services Marketing

Institution:

Lesley University

Subject:

Description:

3 credits The service sector of the American economy, which includes education, government, health care, and not-forprofit organizations, has been growing in size and importance for A long time. This course will examine closely what differentiates the marketing of services from the marketing of products. Attention will necessarily be focused on the intricate interplay among traditional management function of marketing, operations, and human resources that characterize the marketing of services. Prerequisite: CMGMT 2464.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lesley.edu

Phone Number:

(617) 868-9600

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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