SHA HF 362 - Destination Marketing by Convention Bureaus and Tourism BoardsPrereq

Institution:

Boston University

Subject:

Description:

SHA HF 100, HF 260. This course provides an introduction to the principles of marketing geographical destinations and the economic/political impact of tourism on destinations. Topics include: how destinations evolve, visitor markets, convention & visitor bureaus and other tourism entities, marketing plans, and case studies in destination marketing programs.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bu.edu

Phone Number:

(617) 353-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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