SMG MK 469 - Advertising and Communication StrategyPrereq

Institution:

Boston University

Subject:

Description:

SMG MK 323. Marketing communication strategy has moved beyond advertising to include promotions, direct marketing, public relations, the Internet, and more. Thiscourse focuses on developing marketing communication strategy that integrates these tools for more efficient and effective communication. Topics include the establishment of objectives based on a situation analysis, developing subsequent messages, creative and media strategies, budgeting, effectiveness testing, and client/agency relationships. 4 cr.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bu.edu

Phone Number:

(617) 353-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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