SHA HF 260 - Marketing Principles for the Hospitality IndustryPrereq

Institution:

Boston University

Subject:

Description:

SHA HF 100. Helps students understand the role and function of marketing in the hospitality industry. Overview of the generic principles of marketing as they apply to all industries, including consumer products and manufacturing. Topics covered include the components of the marketing system, marketing planning and strategy, consumer behavior, differentiation and segmentation, positioning, and marketing communication. Class discussion, lectures, and case studies. 4 cr, either sem.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bu.edu

Phone Number:

(617) 353-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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