COM CM 411 - Art DirectionPrereq

Institution:

Boston University

Subject:

Description:

COM CM 317, CM 331, and CM 417. A course for students intending to pursue careers as advertising art directors. The fundamental skills and understanding required to communicate a strong, effective conceptual idea will be covered in this class. Focusing on the print medium, it will be a hands-on, idea-driven class involving students in typography, photography and illustration selection, and layout and design decisions. The art director's role in other media such as broadcast will be explored as well. Experience with the industry graphics software QuarkXPress and Adobe Photoshop will be helpful. 4 cr, 1st sem.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bu.edu

Phone Number:

(617) 353-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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