COM CM 301 - Principles and Practices of Public RelationsAn

Institution:

Boston University

Subject:

Description:

introduction to the field of public relations: its theoretical origins, its scope, and its principles. Discussion focuses on researching problems, setting objectives, identifying audiences, designing messages, choosing communication channels, and evaluating results for all types of organizations. Ethical decision making, online communication, and career opportunities are also analyzed through the use of case studies in the field. The format is a combination of lecture and small-group discussion, case analysis, and guest lecture. 4 cr, either sem.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bu.edu

Phone Number:

(617) 353-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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