COM CM 409 - Persuasion and Public OpinionThe

Institution:

Boston University

Subject:

Description:

theories, strategy, and techniques of persuasion as a means of shaping public opinion and attitudes. How individuals, business, government, and institutions craft messages and communicate through the press, entertainment media, advertising, and public relations. Ascertaining and understanding the beliefs, attitudes, and values of groups and society. 4 cr, either sem.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bu.edu

Phone Number:

(617) 353-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.