COM CM 323 - Design in CommunicationThe

Institution:

Boston University

Subject:

Description:

power of the visual image in advertising and public relations. Students analyze the aesthetics of graphic images: color, line, tone, and shape. How logos, visual images, and graphic design are used to persuade the audience. Students create print ads, brochures, and collateral materials used by the public relations and advertising industries. 4 cr, either sem.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bu.edu

Phone Number:

(617) 353-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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