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Institution:
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Boston University
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Subject:
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Description:
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COM CM 317. Experience in a student-run, full-service advertising agency. Students organize, manage, and perform all functions: solicit business, perform market and consumer research, contact clients, write plans, create advertising campaigns, evaluate media, and prepare campaign evaluations. Work is for community-service agencies. 2 cr, either sem.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(617) 353-2000
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Regional Accreditation:
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New England Association of Schools and Colleges
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Calendar System:
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Semester
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