COM FT 303 - Introduction to the Television and Radio IndustryAn

Institution:

Boston University

Subject:

Description:

introduction to the broadcasting and cable industries in America. Topics include the history of commercial and noncommercial radio, television, and cable; the regulatory framework; management structures; business principles and practices, including network and local programming, advertising, marketing, and audience measurement. 4 cr, 1st sem.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bu.edu

Phone Number:

(617) 353-2000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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