MAR 2678 - Search Engine Marketing

Institution:

Rasmussen College-Eagan

Subject:

Description:

This course combines a unique mix of business, writing, and technical skills as students develop an understanding of the basics of search marketing, a search marketing program, and the steps involved in the execution and tracking of success. This course will assist students in understanding the complexities and similarities of online marketing vehicles, paid marketing, organic marketing, and how to purchase online media for the purpose of creating a quality marketing mix. Prerequisite: E-Commerce

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rasmussen.edu

Phone Number:

(651) 687-9000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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