MAR 2577 - Internet Consumer Behavior

Institution:

Rasmussen College-Eagan

Subject:

Description:

This course is designed in three basic sections which provide students a full understanding of the way consumers shop and how products are best marketed. Section one explores the consumer motives for buying specific to personality traits, demographics and psychographics. Section two covers marketing tactics for the savvy non-persuasive consumer and the final section covers managerial and group decision making. This course assists students to understand and apply the concepts of consumer behavior to real companies and marketing situations through the use of current case-studies, visuals and scientific research on consumer behavior. Prerequisite: E-Commerce

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rasmussen.edu

Phone Number:

(651) 687-9000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Quarter

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