BUS 335 - Consumer Behavior

Institution:

Illinois Wesleyan University

Subject:

Description:

Application of social psychology to consumption situations. Situations include buying, selling, use and disposal of goods and services. Topics include attitudes, perception, decision making and internal and external influences on consumer behavior. Prerequisite: 331.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iwu.edu

Phone Number:

(309) 556-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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