AD 333 - Marketing Channels

Institution:

Illinois Wesleyan University

Subject:

Description:

Course centers on the product and service distribution process and on intermediaries between manufacturer and customer. Theoretical concepts of marketing channels, as well as their evolution, structure, and management in both a local and national context are covered. Topics include various forms of retailing and wholesaling, such as department stores, restaurants, groceries, and franchises. Global dimensions are stressed since distribution is a major strength of the U.S. marketplace, where the U.S. still serves as a model for the rest of the world. Prerequisite: AD331. Offered annually.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iwu.edu

Phone Number:

(309) 556-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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