AD 331 - Marketing:Principles andManagement

Institution:

Illinois Wesleyan University

Subject:

Description:

Functions and activities of the consumer, retailer, and wholesaler. Consideration of development of marketing programs including product planning, marketing communications, and pricing policies. Offered each semester.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iwu.edu

Phone Number:

(309) 556-1000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Four-one-four plan

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