FCS 412 - Interiors Merchandising And Marketing

Institution:

Harding University

Subject:

Description:

Spring of even years. Study of the development, marketing and presentation of furniture, home furnishings and home products to targeted retailers and consumers. Overview of marketing communication, including advertising, personal selling and sales promotion. Computer simulations will be used to interpret financial results of decision-making and strategic retail management.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.harding.edu

Phone Number:

(501) 279-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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