LRP 331 - Consumer Behavior

Institution:

Harding University

Subject:

Description:

On demand. Sociological and psychological applications in consumer behavior with an emphasis on the relevance of these concepts for the marketing manager. The development of concepts and constructs employed to identify andmeasuremarket segments and analyze behavioral patterns of these segments as a basis for marketing strategy. Prerequisite: MKTG 330 or LMP 330.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.harding.edu

Phone Number:

(501) 279-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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