LRP 347 - Promotional Strategies

Institution:

Harding University

Subject:

Description:

As needed. Promotional methods, including advertising, sales promotions, publicity and sales. Situation analysis, objectives, budgeting, campaign tactics, selection ofmedia andmessage, measurement of effectiveness, and follow-up evaluation. Prerequisite: MKTG 330 or LMP 330.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.harding.edu

Phone Number:

(501) 279-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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