HCM 335 - Contemporary Issues in Health Care

Institution:

Harding University

Subject:

Description:

Spring. This course is designed to cover the current trends and issues in the health care industry. Topics will include, but are not limited to, the changing role ofmanaged care and the role ofmarketing in the health care industry.The structure and management strategies of health insurance andmanaged care organizations with particular emphasis on types of managed care plans, i.e. preferred provider organizations (PPOs), point-of-service plans (POS), and health savings accounts (HSAs). Overview of health care reform with regard to themanagement of care andMedicare andMedicaid changes. Issues of branding, building credibility, awareness, effective advertising and direct marketing strategies, and the development of community relations will address the marketing component of this course. Prerequisite: HCM 210.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.harding.edu

Phone Number:

(501) 279-4000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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