MGT 520 - Competitive Strategies for Global Business

Institution:

Grace College and Theological Seminary

Subject:

Description:

Comprehensive examination of the competitive factors that impact an organization's short- and long-term position in the global marketplace. The development and implementation of competitive strategy, positioning, and advantage are analyzed and discussed. Includes methods used in industry analysis of competitive advantage with particular emphasis on resource allocation, competitive intelligence practices, business research methods,cultural and regional market differences, and strategic alliance relationships. Two hours.

Credits:

2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.grace.edu

Phone Number:

(574) 372-5100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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