MKT 540 - Business and Organizational Sustainability

Institution:

Grace College and Theological Seminary

Subject:

Description:

The study of various alternatives and opportunities for business growth and sustainability, including the importance of shared values and culture, organizational commitment and alignment, market and product development, diversification, strategic alliances and partnerships, global market entry strategies, mergers, knowledge management, and industry life cycles. Several case analyses and applications from industry are examined to highlight successful development and growth practices. Three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.grace.edu

Phone Number:

(574) 372-5100

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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