BUMK 220 - Principles of Marketing

Institution:

Clarke University

Subject:

Description:

Survey of the activities employed by producers and sellers of goods and services to determine and satisfy the wants and needs of customers. Topics include the basic elements of a marketing program (product design, promotion, pricing, and distribution) and the effects of the external environment (competition, the economy, legislation and social responsibility) on marketing decisions. Prerequisites: BUMG 112 and BUEC 121 or instructor consent.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.clarke.edu

Phone Number:

(563) 588-6300

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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