2083-323 - Multimedia Strategies

Institution:

Rochester Institute of Technology

Subject:

Description:

This course is designed to explore all of the available mass media and customized communications technology options for effectively reaching consumers. It will explore advertising, personalized direct mail, the Internet, call centers and direct client interface via Internet chat sessions. The emphasis will be on development of the right mix of marketing communications techniques to drive both new business and customer retention. (Sophomore status) Credit 4

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.rit.edu/

Phone Number:

(585) 475-2411

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Quarter

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